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What is video marketing?

Video marketing is a strategy that uses video to capture the attention of potential customers. Like a traditional television commercial, you can use video to provide more information about your offering or share a testimonial from a current customer. You can also think outside the box and share your expertise with a how-to video, tell a story, or simply entertain.

It’s important to keep in mind that you want to inspire your audience to take action and make the next step in your buyer’s journey—without directly telling them to do so. People don’t want you to sell to them. They want information.